West Texas Prada

West Texas Prada - This images captures the Marfa Prada exibit in Valentine Texas just as it sit right of the road. . Why it has been called Marfa Prada I guess that they pick the biggest town nearby. Marfa is the county seat so that explains it! This image was taken right before sunset showing the scenery of the area behind the exhibit. Pretty much just west texas scenery. The permanet exhibit was created by two artist Elmgreen and Dragset in October 2005 to resemble an actual Prada store. The two refer to their work as pop architectual land art with a bit of humor. They built this structure about 24 miles outside of Marfa in a city called Valentine Texas population around 200. To make it more interesting they found the least likely place to find a store like this and stuck in in far west texas. They added only right shoes and the purses have no bottoms. They have been vandalize several times now I guess people in this area like prada more than they knew. I am not sure what they were saying or not saying about their art. Also it was designed to gradually deteriorate so it not really being kept up. Whatever they were trying to say with their art maybe they were making fun of consumerism but you would have to ask them. As a photographer it great fun to shoot such a unique image in an unusual location. After the latest vandalism they have install cameras and the purses have GPS devices inside that detect movement so making it more difficult to shop there in the future. Even though it been around since 2005 people still show up by the car load.

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